Journal

Now, a whole new generation of watch lovers can experience the simple yet incredibly powerful vintage look of the Polerouter with Filippo Loreti’s Eterno Automatic collection. This tasteful homage to a classic timepiece brings out the very best in the original design but adds some modern touches befitting a 21st-century lifestyle. 

With the growing popularity of smartwatches and all kinds of fitness-related wrist gadgets in recent years, many people believed that the quintessential men’s luxury watch would soon go the way of the fax machine or the alarm clock - into the obsolete trashcan of history. Premium watches are more popular than ever, and now they’re affordable too! Let’s check out 5 of the best men's luxury watches on sale at Filippo Loreti, the luxury watch brand that has taken the industry by storm.