Back in November 2015, something happened that would change the way we think about luxury watches forever. Young and ambitious watch lovers with a passion for Italian design, had just launched their Kickstarter campaign with a modest goal of just $20,000.
What happened next was astonishing. The general public responded massively to the brothers’ gorgeous and innovative designs, as well as their promise to “democratize luxury.” The campaign ended a month later with over $900,000 raised, smashing all records for timekeeping projects.
Filippo Loreti was born and the brand has since gone from strength to strength to become a well-known name in the industry. How did they do it?
You’re probably familiar with traditional practices in the upper echelons of the watchmaking world. Watches are seen as a status symbol for the very wealthy class, so prices are dramatically inflated. In fact, higher prices are seen as a desirable symbol of their exclusivity, so it’s become normal to pay over $10,000 for a timepiece with a realistic value of around 1/10th of that.
Filippo Loreti has changed all this. With a focus on award-winning designs built sustainably on a made-to-order basis, the company is able to deliver high-quality watches that are created with skill and precision from durable materials and components.
Unburdened by the snobbery of a ‘“luxury tax” designed purely to satisfy an egoistic desire for exclusivity, Filippo Loreti foregoes expensive marketing campaigns to focus on delivering affordable luxury direct to the consumer’s door. This was the aim of democratising luxury, and it’s fair to say that it has been a huge success.
A Game-changer for Collectors
Besides the benefits for style-conscious guys who want a high-quality watch for everyday wear and special events, Filippo Loreti has been a huge blessing for collectors and amateur watch enthusiasts. Rather than spending huge amounts on an individual watch, collectors can now realistically own a box of luxury watches based on a theme of their choice.
So how to buy a Filippo Loreti watch? The process is simple. First, find your dream watch from a huge range of collections, designs, and colors on the official website. All Filippo Loreti watches are unique designs inspired by Italian culture and architecture. Next, choose your strap if you wish to customize your watch further. Finally, make your order. Your watch will be created just for you in one of Filippo Loreti’s workshops and sent to you via post. It’s that easy.
4 Stunning Examples by Filippo Loreti
Venice Moonphase Blue Gold Watch
We’ll begin with Filippo Loreti’s flagship design and the one that attracted the most attention in that record-breaking Kickstarter campaign. The Venice collection is a stunning moon phase watch, an award-winning design of breathtaking precision that made people sit up and attention—Filippo Loreti is the real deal.
Featuring an artistic moonphase complication that displays the waxing and waning of the moon, this bright blue edition is eye-catching in every respect. Its complex, yet orderly dial also has day-of-the-week, date-of-the-month, and month-of-the-year wheels—perfect for travelers and adventurers.
Turn it over and you’ll find a tasteful homage to the city it was named after. St. Mark's Basilica is an iconic symbol of the City of Water, and this intricate engraving adds a real sense of luxury to a feature-packed design of the highest quality. It’s no wonder the Venice Moonphase collection is often compared to watches in the $1000+ range!
Collectors looking to get their hands on Filippo Loreti’s original classic can rejoice because it’s currently on sale for the low price of just $169.
Okeanos Blue Steel Link Watch
Continuing with the blue theme, we turn to the Okeanos. As Filippo Loreti’s original dive watch, the Okeanos has gained a cult following over the years. With its clean, uncomplicated dial and sleek lines, this sporty and masculine watch is also suitable for more formal occasions, such is its subtlety and elegance.
Featuring a high-quality stainless steel bracelet and sapphire-coated mineral glass, the Okeanos is built to withstand the rough and tumble of daily wear. Naturally, as a dive watch, it is water-resistant, down to a depth of 100m. It also has luminous hands and indexes for high visibility underwater. Flip it over and you’ll find an engraved artwork of the Roman God Oceanos on the case back, a fitting homage to the underwater origins of this stunning yet beautifully understated watch.
And the best part? The Okeanos Blue Steel Link is currently at its lowest price ever, and an absolute bargain at just $159.
Odyssey Two-Tone Green Link Watch
Next up is one of this year’s hottest trends in luxury watches—the green dial. And what better model for this eye-catching emerald shade than the Odyssey.
The Odyssey is inspired by the finest traditions of luxury Italian design. Its sporty chronograph style, complemented by luxurious gold and silver details, brings to mind the best of the Riviera lifestyle. Think fast cars, yacht parties, and crisp white shirts in the sun. This Green Link edition matches this aspirational vision perfectly, bringing a regal quality to the wrist with its Aston Martin-esque color scheme.
Of all Filippo Loreti watches, this is the one that most fully encapsulates the “affordable luxury” motto. At once complex, stylish, and luxurious, you’d expect to pay far more than the $214 that it’s currently on sale for.
Ascari Two Tone White Link 2020 Edition Watch
Moving away from the eye-catching colors, we finish with a complex chronograph racing watch that’s simply stunning in white. Complemented with rich gold details, the Ascari Two-Tone White Link is another fantastic example of sporty luxury.
Inspired by Alberto Ascari, the iconic Italian champion who drove his Ferrari to glory in the 1952 and 1953 seasons, the Ascari collection features a unique hybrid movement. With the look and feel of a mechanical chronograph, including sweeping hands and snap back to zero upon reset, it is actually powered by quartz, meaning that there is no need for the hassle of daily winding.
With a simple and elegant engraved bezel, as well as an artwork of Ascari’s legendary car on the case back, this is the ideal watch for motorsport lovers. Now on sale at just $221, you’d better be quick to get your hands on one of the last examples of this limited edition design.
After exploding onto the scene in late 2015, Filippo Loreti has quickly established itself as a major player in the watch industry. Not only has it changed the game in terms of accessibility and collecting, but other brands have taken note of the success of affordable luxury too. This has created a whole new genre of high-quality watches for the average consumer at fair prices. Everyone wins!
Check out Filippo Loreti’s men’s watch collection for the full range of affordable options, and grab yourself a bargain today!