Create Your Own Ascari
Create Your Own Ascari

Create Your Own Ascari

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The Ascari chronograph collection is an homage to the legendary racer, Alberto Ascari, who was Ferrari's sole Italian champion at the GP World Championship. Enzo Ferrari described Alberto Ascari as being 'virtually impossible to overtake' when leading.

In the inaugural World Championship campaign, Ascari gave Ferrari its first World Championship podium with second place in the 1950 Monaco Grand Prix. After a dominant victory at the 1952 Belgian Grand Prix – a race where he finished two minutes ahead of the field – Alberto Ascari won the remaining five races on his way to the 1952 World Championship.

Ascari’s dominance of the sport didn’t end there though, as the Italian won the first three races of the 1953 season, making it an incredible nine wins in a row. Ascari’s record is one no one thought could be replicated in the highly competitive world of modern Formula One. Only in 2013 did Sebastian Vettel achieve nine successive wins in a row.

“You can’t really compare it,” said Vettel. “In the fifties the races were much longer and there were a lot of things that were breaking down. I think his record still stands out a lot.”

Celebrating the anniversary of Alberto Ascari's first-ever victory at Monza, we have designed a timepiece that encapsulates Ascari’s precise and accurate driving style.

Case Material
Stainless Steel
Strap Material
Integrated Rubber Strap
Seiko VK63
Water Resistance
100M (10ATM)
Case Diameter
Case Thickness
Luminous Hands
Sapphire Coated Mineral Glass



Craft Your Timekeeping Masterpiece. Express Yourself with a Customized Ascari Monza. From your favorite color to a meaningful phrase, capture the essence of your journey on your wrist. Discover the Power of Personalization with our Easy-to-Use Online Customizer. Let Your Watch Become the Canvas for Your Unique Story. Share and Spark Conversations with a Timepiece that Truly Reflects You.


The Ascari Monza collection embodies the spirit and legacy of racing legend Alberto Ascari. Inspired by his remarkable achievements as Ferrari’s sole Italian champion, these timepieces capture his unparalleled skill and determination.

A Timeless Ode to Racing Excellence

With meticulous attention to detail and a blend of timeless elegance and performance, the Ascari Monza collection celebrates the indomitable spirit of a true racing icon. Experience the thrill of Alberto Ascari’s legacy with these extraordinary timepieces that pay homage to his extraordinary career.


Indulge in the exquisite details of our timepieces, where no element goes unnoticed. From meticulously brushed surfaces to flawlessly polished edges, each watch is a testament to exceptional craftsmanship.


Where Precision meets Personalization, Reflecting your distinctive Essence. Your Timepieces speaks Volumes about You! So What are you Waiting For? Start Designing Today!

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