Journal

AD ASTRA
A short look at the timepieces worn by the rich and famous Watches come in many forms and sizes.  Watches also come in various price points, and just like any consumer product this world has to offer, the more expensive...
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CULTURE CRAVE
A short essay on how popular culture influences watch design Popular culture has a particular way of influencing how we live our lives.  Especially since it serves as a reflection of the prevailing tastes, trends, and values of a particular...
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MERGERS & ACQUISITIONS
A short essay on the high stakes world of watch collecting The term mergers and acquisitions (M&A) traditionally refer to the consolidation of companies or their major assets through financial transactions between companies.  For our purposes, however, we liken M&A...
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ECO-WARRIORS
A short essay on sustainable watch materials In a previous article, we talked about the variety of materials that a wristwatch can be made from, materials that range from the affordable to the most esoteric.  Plastic, for instance, is most...
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MATERIAL GAINS
A short essay on popular types of watch materials Wristwatches come in many forms and sizes.  Wristwatches also come in a variety of materials ranging from the most affordable: plastic, to the most esoteric: ceramic alloy.  Alas, despite being the...
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