Filippo Loreti Is the First Watch Brand to Say “NO!” to This Outdated Way of Doing Business
We have always believed that premium watches should be available to everyone - not just rich and famous.
So we did something most watch brands considered to be utter madness:
We cut out all the middlemen and started selling our watches directly to our customers.
Yes, this created tons of extra work and put a lot of pressure on our team…
But at the same time, it allowed us to drastically lower our prices.
We don’t have to pay distributors, wholesalers, and retailers - so when a watch cost us $100 to make, we can sell it to you for just $200…
Instead of gouging prices like our competitors.