The Ascari Monza Heritage Edition collection pays homepage to the legendary racer, Alberto Ascari, who was Ferrari's sole Italian champion at the GP World Championship. Enzo Ferrari described him as being 'virtually impossible to overtake' when leading.
In the inaugural World Championship campaign, Ascari gave Ferrari its first World Championship podium with second place in the 1950 Monaco Grand Prix. After a dominant victory at the 1952 Belgian Grand Prix – a race where he finished two minutes ahead of the field – Ascari won the remaining five races on his way to the 1952 World Championship.

Ascari’s dominance of the sport didn’t end there though, as the Italian won the first three races of the 1953 season, making it an incredible nine wins in a row. Ascari’s record is one no one thought could be replicated in the highly competitive world of modern Formula One. Only in 2013 did Sebastian Vettel achieve nine successive wins in a row.
“You can’t really compare it,” said Vettel. “In the fifties, the races were much longer, and there were a lot of things that were breaking down. I think his record still stands out a lot.”
Celebrating the anniversary of Alberto Ascari's first-ever victory at Monza, we have designed a timepiece that encapsulates Ascari’s precise and accurate driving style.

Ascari Monza Heritage Edition

The Ascari Monza collection is an all-time favorite in Filippo Loreti’s community. With over 2500 units sold, its intricate details and chronograph functions have made it a successful watch. Today, we are shedding light on another iteration of the beloved model—the Ascari Monza Heritage Edition.


Why we chose meca-quartz movement ?

Quartz is a design unlike any other in the watch industry. A meca-quartz movement is a hybrid, with two distinct mechanisms working in partnership. In a meca-quartz chronograph, the timekeeping functions are controlled by a quartz movement, while the stopwatch functions of the chronograph are recorded by a mechanical module. Both functions are powered by the same battery.

the strength of meca-quartz

The two movements are a perfect fusion of accuracy and performance.
Meca-quartz builds on the strengths of these two types of movements: the accuracy of quartz with the crisp feel and performance of a mechanical chronograph. Compared to a conventional fully-mechanical chronograph, a watch with a meca-quartz movement can be slimmer, more durable, more reliable, cheaper to maintain, and faster to service.

Iconic Caseback Artwork

The Alberto Ascari’s racing legacy Lancia D50 can be found on the back of the caseback, featuring a 3D modeled shape to capture even smallest detail down to the paint of the number on the race cars’ body.

Flawless finishing & textures

No detail left unnoticed, every curve, edge, and surface comes with an elegant finish - brush, matte, or shiny polished to ensure the best reflection under any light conditions.