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Our Story

We are the Watch Brand That Wanted to Change Everything. As Italian design lovers, we disrupted overpriced luxury with exceptional watches at unmatched value. Today, we’re taking it to the next level : greater, better, and bolder than ever. And always at an unbeatable value.

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Our Community

You are more than 450,000 today who have supported us, including 130,000 on Instagram. Join us at #FilippoLoreti to share your best picks, discover what’s coming next for you and get a chance to become our next brand ambassador!

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4.8 ★
MORE THAN 3800 REVIEWS

Filippo Loreti disrupted the world of watches with one of the most successful crowdfunding campaigns in history but we did not stop at that. Today, we have the joy to have thousands of reviews that show you are in good hands (and watches) with us. Our models were reviewed by professionals and we are grateful to receive so many positive feedbacks. 

NEWS & STORIES View all

The Best Leather Watch Straps
The Best Leather Watch Straps
Ageless beauty, timeless designs, quality that lasts forever. Good leather watch straps don’t ignore fashion styles, they create them. Get...
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Give the Gift of Time: Why Watches Are the Perfect Christmas Gift
Give the Gift of Time: Why Watches Are the Perfect Christmas Gift
Christmas is a season of giving, connection, and cherishing those closest to us. Amidst the festive glow of holiday lights...
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How to measure your wrist for a perfectly fitting watch
How to measure your wrist for a perfectly fitting watch
Watch size guide: A beautiful watch on the wrist expresses your character or personality. However, ‘great aesthetics’ doesn’t trump ‘perfect...
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IN THE PRESS

"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200."

Filippo Loreti watches

Huffpost

"Filippo Loreti's inexpensive watches mostly under $200 in price have outperformed comparatively superior timepieces from legacy brands in both Switzerland and Japan"

Filippo Loreti watches

Forbes

"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."

Filippo Loreti watches

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