
Our Story
We are the Watch Brand That Wanted to Change Everything. As Italian design lovers, we disrupted overpriced luxury with exceptional watches at unmatched value. Today, we’re taking it to the next level : greater, better, and bolder than ever. And always at an unbeatable value.

Our Community
You are more than 450,000 today who have supported us, including 130,000 on Instagram. Join us at #FilippoLoreti to share your best picks, discover what’s coming next for you and get a chance to become our next brand ambassador!
Filippo Loreti disrupted the world of watches with one of the most successful crowdfunding campaigns in history but we did not stop at that. Today, we have the joy to have thousands of reviews that show you are in good hands (and watches) with us. Our models were reviewed by professionals and we are grateful to receive so many positive feedbacks.
NEWS & STORIES View all
IN THE PRESS
"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200."

Huffpost
"Filippo Loreti's inexpensive watches mostly under $200 in price have outperformed comparatively superior timepieces from legacy brands in both Switzerland and Japan"

Forbes
"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."

ABlogToWatch
“Best Watches Under $300”

Ask Men
“If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go.”

Business Insider
"Filippo Loreti are rapidly becoming one of the most recognised entry level watchmakers on the market and this position is solidified by magnificent watches like this Venice Moonphase."

The Coolector
“I definitely can say that it’s an extremely splendid watch for the money. It’s a timepiece that catches the eye, and I’ve received comments every time I’ve worn it.”

WatchItAllAbout
"I’ve worn it out three nights in the past week and I’m not lying when I say I’ve been getting compliments on this watch unlike any other watch I’ve worn."
BroBible
"Their fine timepieces are worth a thousand dollars yet priced at only a few hundred. How do they do it? In short, the company has made brilliant use of the technology at its disposal."
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The Manual