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Our Story

We are the Watch Brand That Wanted to Change Everything. As Italian design lovers, we disrupted overpriced luxury with exceptional watches at unmatched value. Today, we’re taking it to the next level : greater, better, and bolder than ever. And always at an unbeatable value.

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Our Community

You are more than 450,000 today who have supported us, including 130,000 on Instagram. Join us at #FilippoLoreti to share your best picks, discover what’s coming next for you and get a chance to become our next brand ambassador!

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4.8 ★
MORE THAN 3800 REVIEWS

Filippo Loreti disrupted the world of watches with one of the most successful crowdfunding campaigns in history but we did not stop at that. Today, we have the joy to have thousands of reviews that show you are in good hands (and watches) with us. Our models were reviewed by professionals and we are grateful to receive so many positive feedbacks. 

NEWS & STORIES View all

Give the Gift of Time: Why Watches Are the Perfect Christmas Gift
Give the Gift of Time: Why Watches Are the Perfect Christmas Gift
Christmas is a season of giving, connection, and cherishing those closest to us. Amidst the festive glow of holiday lights...
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WORLD ARCHITECTURE DAY:  Italy's Top Marvels to Explore
WORLD ARCHITECTURE DAY: Italy's Top Marvels to Explore
How Young Architects are Revolutionizing Urban Development World Architectural Day was established in 1985 by the International Union of Architects...
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Fall for Fashion: Timeless Watches to Complement Your Autumn Look
Fall for Fashion: Timeless Watches to Complement Your Autumn Look
How watches complement your autumn wardrobe Autumn, also known as fall, is one of the four temperate seasons that we...
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IN THE PRESS

"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200."

Filippo Loreti watches

Huffpost

"Filippo Loreti's inexpensive watches mostly under $200 in price have outperformed comparatively superior timepieces from legacy brands in both Switzerland and Japan"

Filippo Loreti watches

Forbes

"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."

Filippo Loreti watches

ABlogToWatch

“Best Watches Under $300”

Filippo Loreti watches

Ask Men

“If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go.”

Filippo Loreti watches

Business Insider

"Filippo Loreti are rapidly becoming one of the most recognised entry level watchmakers on the market and this position is solidified by magnificent watches like this Venice Moonphase."

Filippo Loreti watches

The Coolector

“I definitely can say that it’s an extremely splendid watch for the money. It’s a timepiece that catches the eye, and I’ve received comments every time I’ve worn it.”

Filippo Loreti watches

WatchItAllAbout

"I’ve worn it out three nights in the past week and I’m not lying when I say I’ve been getting compliments on this watch unlike any other watch I’ve worn."

Filippo Loreti watches

BroBible

"Their fine timepieces are worth a thousand dollars yet priced at only a few hundred. How do they do it? In short, the company has made brilliant use of the technology at its disposal."

Filippo Loreti watches

The Manual