In the early '50s, a prestigious watch company Universal Genève enlisted an unknown 23-year-old designer named Gerald Genta to design a watch in honor of the newly opened "polar route" operated by Scandinavian Airlines Systems. The route opened up a quicker way between Los Angeles and Copenhagen, flying over the magnetic North Pole (which cut down total flight time by as much as 14 hours!).
This watch was named the Polerouter. Though only a couple hundred of these are believed to have been produced initially, the model would go on to enjoy a successful multiple-decade production runs in the years to follow.
This classic masterpiece over time became a legend and by now is a timeless staple piece in the collections of truly eclectic watch connoisseurs.
To commemorate the brilliant swiss designer Gérald Genta and his influential early work that is the Polerouter, we designed a timeless vintage automatic collection - Eterno Automatic.
Eterno is our homage to the simple yet incredibly powerful vintage aesthetic of the Polerouter.
Shipping And Returns
We provide free worldwide shipping on all orders over $200
You’ll be able to select a delivery option and review prices for each option during the checkout.
Shipping time for in-stock items will very much depend on the courier you choose, since our Express and Economy couriers might take from 2-5 or 3-6 business days, whereas, our free Standard shipping may take slightly longer to deliver. In both cases, you will receive a tracking number shortly after placing your order so you’ll know exactly when your package is scheduled to arrive.
Our fulfillment facility begins processing your order within 1-4 business days after it is submitted. Keep in mind that packages aren’t transported over weekends or local public holidays.
Please take note: for made-to-order items or models with an active waitlist it may take up to several months for delivery of your handcrafted timepiece.
Due to the unprecedented demand for our collections, and the artisan limited capacity of our workshops, timepieces these limited edition collections are shipped on a first-come, first-served basis. This helps to ensure that every timepiece receives the attention worthy of a Filippo Loreti precision instrument.
If you're not happy for any reason, you can return any of your purchased Filippo Loreti items within 90 days of receiving your order, provided the items are unused and in their original condition.
Furthermore, if your original timepiece is unworn, we’re more than happy to exchange it for a model that’s more to your liking. Simply email us to arrange an exchange via [email protected]
Only Filippo Loreti watches purchased on the website can be returned or exchanged.
2 Year International Warranty
Your watch will be protected by our 2 year international warranty.
In the rare event you encounter a problem, you can return your watch to us for repair or replacement no matter where you are in the world any time within 2 years of your purchase.
In The Press
"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200."
"Filippo Loreti's inexpensive watches mostly under $200 in price have outperformed comparatively superior timepieces from legacy brands in both Switzerland and Japan"
"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."
“Best Watches Under $300”
“If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go.”
"Filippo Loreti are rapidly becoming one of the most recognised entry level watchmakers on the market and this position is solidified by magnificent watches like this Venice Moonphase."
“I definitely can say that it’s an extremely splendid watch for the money. It’s a timepiece that catches the eye, and I’ve received comments every time I’ve worn it.”
"I’ve worn it out three nights in the past week and I’m not lying when I say I’ve been getting compliments on this watch unlike any other watch I’ve worn."
"Their fine timepieces are worth a thousand dollars yet priced at only a few hundred. How do they do it? In short, the company has made brilliant use of the technology at its disposal."
HEAR what over 300,000
customers are saying
I was very pleased to receive the two watches The quality of the products were absolutely spot on...
I’m in love with it! I was impressed how professional the customer support is, very happy with my...
I cant stop feeling extremely excited. It's been forever since I last felt this special about any...
The Moonphase watch is even more appealing and sophisticated than the pictures could communicate.
Love the watch. Catches everyone's attention instantly. Keep on doing this wonderful thing.
https://youtu.be/AVzM9p3Tffs to those who are thinking of buying this watch. Hope the video will ...
I wore it on my birthday. Everyone just loved the necklace and adored this amazing piece of Jewel...
I am very excited, it is a very beautiful and elegant watch. I recommend it with confidence!
It's a beautiful time piece. I enjoy wearing it and have received several compliments, unexpected...
My husband gifted me with this necklace on our anniversary. I could never imagine that I would ge...