Watch for Winners Podium

Inspired by a Legendary Formula 1 Champion, the Ascari Chronograph Combines Ageless Style and Sporty Look in a Beautifully Crafted Stainless Steel Timepiece Guaranteed to Demand Attention Everywhere You Go

This Collection Is Homage to Alberto Ascari

Two-Time Formula 1 World Champion With Ferrari


July 13

The legend Alberto Ascari was born.


July 13

Filippo Loreti released the first Ascari watch collection.

"If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go."

A Piece of History on the Caseback

We Engraved the Champ’s Signature Ferarri on the Back of Each Watch

Every Watch Tells a Story

Each Piece Is Named After One of Ascari’s Big Victories


The year Ascari won Ferrari its first World Championship podium.


The year he gave Ferrari its first home win in the World Championship era.


The year Ascari won six of the seven European races and earned his first championship.


The year he won five victories as a Ferrari driver.

“Filippo Loreti disrupts watch industry by offering $1000 premium watches for less than $200“

4 Reasons guys are loving Filippo Loreti


It’s run by two brothers
with a mission.

In 2014, co-founder brothers Danielius and Matas Jakutis became frustrated by seeing $1,000+ price tags on watches that cost $100 to produce. They believed everyone had the right to own a premium timepiece without spending four figures (or more) for the privilege. The brothers founded Filippo Loreti to make this possible. When Business Insider got their hands on Filippo Loreti’s watches, they admitted, “You really don't need a $5,000 Rolex. These brothers are changing the face of the entire watch industry.”


They deliver exceptional value.

Watch buyers shouldn’t have to choose between superb quality, outstanding design, and fair pricing. Filippo Loreti ensures they don’t have to. By limiting expenses to things that matter — thoughtful design, top-quality components, and expert manufacturing — Filippo Loreti is able to bring its timepieces to market at irresistible prices. As GQ insider Blake says, Filippo Loreti is “the best blend of all the luxury elements you want, at a price that can be your little secret.”


They’ve broken world records. Twice!

With their stunning watches, Filippo Loreti set a world record for most funded timepiece campaign in crowdfunding history. In 2016 they shattered their own record by raising $5.28M in 30 days. As Yanko Design noted... “the watch that ruled KickStarter is truly disrupting the $19B luxury watch industry by offering irresistible prices on premium watches.” Can there be any question about Filippo Loreti’s popularity with watch lovers?


Their watches get plenty of compliments.

If you’re the type of person who likes to fly below the radar without being noticed, a Filippo Loreti may not be the right watch for you. Customers frequently rave about compliments they receive — Cass from BroBible recently said, “I’ve been getting compliments on this watch unlike any other watch I’ve worn. It really seems to be an eye catcher.”