We at Filippo Loreti wanted to make luxury watches accessible to anyone. While major brands in watch industry markup their products by 8x-16x of the actual cost, we do things differently. By bypassing traditional channels, building direct relationships with manufacturers and designing our products in-house, we're able to provide high-quality, beautiful luxury goods at down-to-earth prices.
Read the full list of reasons, why people choose Filippo Loreti.
"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200." Huffpost
Filippo Loreti's in-house design team meticulously crafts every detail of every watch — elevating them to true works of art. There's no substitute for in-house design — you can almost feel the care and attention in each timepiece radiating from your wrist. And because many designs are true limited editions, it’s possible to go your entire life without meeting someone wearing the same watch.
"Filippo Loreti's inexpensive watches mostly under
$200 in price have outperformed comparatively
superior timepieces from legacy brands in both Switzerland and Japan"
Watch buyers shouldn’t have to choose between superb quality, outstanding design, and fair pricing. Filippo Loreti ensures they don’t have to. By limiting expenses to things that matter — thoughtful design, top-quality components, and expert manufacturing — Filippo Loreti is able to bring its timepieces to market at irresistible prices. As GQ insider Blake says, Filippo Loreti is “the best blend of all the luxury elements you want, at a price that can be your little secret.”
Watch buyers shouldn’t have to choose between superb quality, outstanding design, and fair pricing. Filippo Loreti ensures they don’t have to. By limiting expenses to things that matter — thoughtful design, top-quality components, and expert manufacturing — Filippo Loreti is able to bring its timepieces to market at irresistible prices. As GQ insider Blake says, Filippo Loreti is “the best blend of all the luxury elements you want, at a price that can be your little secret.”
"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."
You only need to hold a premium watch to know that you are holding a piece of outstanding craftsmanship. From Moonphase dials to engraved casebacks, the details are what matter. We share production facilities with several other premium watch brands, meaning our timepieces are held to the same high standards as them. And of course, each timepiece is quality checked by hand before it leaves our factory.
In 2014, co-founder brothers Danielius and Matas Jakutis became frustrated by seeing $1,000+ price tags on watches that cost $100 to produce. They believed everyone had the right to own a premium timepiece without spending four figures (or more) for the privilege. The brothers founded Filippo Loreti to make this possible. When Business Insider got their hands on Filippo Loreti’s watches, they admitted, “You really don't need a $5,000 Rolex. These brothers are changing the face of the entire watch industry.”
In 2014, co-founder brothers Danielius and Matas Jakutis became frustrated by seeing $1,000+ price tags on watches that cost $100 to produce. They believed everyone had the right to own a premium timepiece without spending four figures (or more) for the privilege. The brothers founded Filippo Loreti to make this possible. When Business Insider got their hands on Filippo Loreti’s watches, they admitted, “You really don't need a $5,000 Rolex. These brothers are changing the face of the entire watch industry.”
With their stunning watches, Filippo Loreti set a world record for most funded timepiece campaign in crowdfunding history. In 2016 they shattered their own record by raising $5.28M in 30 days. As Yanko Design noted... “the watch that ruled KickStarter is truly disrupting the $19B luxury watch industry by offering irresistible prices on premium watches.” Can there be any question about Filippo Loreti’s popularity with watch lovers?
If you’re the type of person who likes to fly below the radar without being noticed, a Filippo Loreti may not be the right watch for you. Customers frequently rave about compliments they receive — Cass from BroBible recently said, “I’ve been getting compliments on this watch unlike any other watch I’ve worn. It really seems to be an eye catcher.”
If you’re the type of person who likes to fly below the radar without being noticed, a Filippo Loreti may not be the right watch for you. Customers frequently rave about compliments they receive — Cass from BroBible recently said, “I’ve been getting compliments on this watch unlike any other watch I’ve worn. It really seems to be an eye catcher.”
“If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go.”
Filippo Loreti has created and fostered a thriving community of customers and admirers. Founders, designers, and support staff interact with the community on a daily basis in the company’s private discussion forum. True story... everyone in the community has the opportunity to advise the design team on features they desire and eventually see them incorporated into new watch designs.
With free shipping, free returns, and a 10-year international warranty, you have absolutely zero risk when you try out a Filippo Loreti watch. But be warned… the moment you strap one on your wrist, there’s a very good chance you’ll never want to take it off.