Eterno Blue Diver
Eterno Blue Diver
Eterno Blue Diver
Eterno Blue Diver


Industry leading 2-year warranty

In the rare event you encounter a problem, you can return your watch to us for repair or replacement no matter where you are in the world any time within 2 years of your purchase.

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Eterno Diver

Eterno Blue Diver

More info Remove engrave


Eterno Blue Diver


Microfiber cleaning cloth



$50 gift card



International shipping



Total amount to pay


You save*
*Can vary slightly due to currency conversion


Made-to-order. You will get an estimated shipping date with your order confirmation email. Learn more.

Be among the first - order today

Sold out
Coming soon

Late November

You can cancel your order at any time for a full refund

Return for free within 30 days after delivery

Engraved watches are not eligible for return or refund.

Please note: If you have selected a personalized engraving, the processing time can take up to 1 week.

Satisfaction guarantee

We are confident that you’ll love Filippo Loreti timepiece. Try it for 30 days and in the unlikely event that you want to return it, we offer a free return and a full refund*.

Satisfaction guarantee

We are confident that you’ll love Filippo Loreti timepiece. Try it for 30 days and in the unlikely event that you want to return it, we offer a free return and a full refund*.

How it works. Plain and simple.

You can cancel the pre-order at any time before your timepiece is shipped.
From the day you receive your Eterno Blue Diver, you will have 30 days to try it.

1. Register your return by emailing us at .
2. Pick a time and place where our courier can pick up your Filippo Loreti timepiece. The return is pre-paid and free of charge.
3. We will issue a 100% refund as soon as we have received the watch back.

The funds are usually back in your account within 5 - 10 business days.

This makes trying Filippo Loreti timepiece risk-free.

Here's what happens when you pre-order:


Preorder your Filippo Loreti watch

Take advantage of the launch offer and secure your spot in the line


Receive your Filippo Loreti watch

- The first units will ship in Mid October
- Orders will be fulfilled according to time of purchase
- Flexible delivery. Adjust address and delivery time if needed


Try it for 30 days

- Experience the luxurious feeling of a quality watch
- See if Eterno Blue Diver is for you



- Experience the benefits of owning a quality watch
- Or return in the unlikely case that it is not for you. The return is free, and free of hassle. Note that engraved watches are not eligible for refund or return.



In the early '50s, a prestigious watch company Universal Genève enlisted an unknown 23-year-old designer named Gerald Genta to design a watch in honor of the newly opened "polar route" operated by Scandinavian Airlines Systems. The route opened up a quicker way between Los Angeles and Copenhagen, flying over the magnetic North Pole (which cut down total flight time by as much as 14 hours!).

This watch was named the Polerouter. Though only a couple hundred of these are believed to have been produced initially, the model would go on to enjoy a successful multiple-decade production runs in the years to follow.

This classic masterpiece over time became a legend and by now is a timeless staple piece in the collections of truly eclectic watch connoisseurs.

To commemorate the brilliant swiss designer Gérald Genta and his influential early work that is the Polerouter, we designed a timeless vintage automatic collection - Eterno Automatic.

Eterno is our homage to the simple yet incredibly powerful vintage aesthetic of the Polerouter.



Case Material
Stainless Steel
Strap Material
Italian Leather Strap
NH35 Mechanical
Water Resistance
100M (10ATM)
Case Diameter
Case Thickness
Sapphire Coated Crystal
Shipping And Returns

Shipping And Returns

We provide free worldwide shipping on all orders over $60

You’ll be able to select a delivery option and review prices for each option during the checkout.

Shipping time for in-stock items will very much depend on the courier you choose, since our Express and Economy couriers might take from 2-5 or 3-6 business days, whereas, our free Standard shipping may take slightly longer to deliver. In both cases, you will receive a tracking number shortly after placing your order so you’ll know exactly when your package is scheduled to arrive. 

Our fulfillment facility begins processing your order within 1-4 business days after it is submitted. Keep in mind that packages aren’t transported over weekends or local public holidays.

Please take note: for made-to-order items or models with an active waitlist it may take up to several months for delivery of your handcrafted timepiece.
Due to the unprecedented demand for our collections, and the artisan limited capacity of our workshops, timepieces these limited edition collections are shipped on a first-come, first-served basis. This helps to ensure that every timepiece receives the attention worthy of a Filippo Loreti precision instrument. 


If you're not happy for any reason, you can return any of your purchased Filippo Loreti items within 90 days of receiving your order, provided the items are unused and in their original condition.

Furthermore, if your original timepiece is unworn, we’re more than happy to exchange it for a model that’s more to your liking. Simply email us to arrange an exchange via [email protected] 

2 Year International Warranty

2 Year International Warranty

Your watch will be protected by our 2 year international warranty.

In the rare event you encounter a problem, you can return your watch to us for repair or replacement no matter where you are in the world any time within 2 years of your purchase.

In The Press

"Filippo Loreti skips wholesalers, distributors and retail fees to offer $1000+ limited edition Italian luxury timepieces for less than $200."


"Filippo Loreti's inexpensive watches mostly under $200 in price have outperformed comparatively superior timepieces from legacy brands in both Switzerland and Japan"


"I’ve gotten to know Filippo Loreti better and better over the last year and have to say that the people behind the brand are ready to make it what their customers actually want it to be – and that is a real luxury brand."


“Best Watches Under $300”

Ask Men

“If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go.”

Business Insider

"Filippo Loreti are rapidly becoming one of the most recognised entry level watchmakers on the market and this position is solidified by magnificent watches like this Venice Moonphase."

The Coolector

“I definitely can say that it’s an extremely splendid watch for the money. It’s a timepiece that catches the eye, and I’ve received comments every time I’ve worn it.”


"I’ve worn it out three nights in the past week and I’m not lying when I say I’ve been getting compliments on this watch unlike any other watch I’ve worn."


"Their fine timepieces are worth a thousand dollars yet priced at only a few hundred. How do they do it? In short, the company has made brilliant use of the technology at its disposal."

The Manual

10k+ reviews

HEAR what over 300,000
customers are saying



I was very pleased to receive the two watches The quality of the products were absolutely spot on...


I’m in love with it! I was impressed how professional the customer support is, very happy with my...


I cant stop feeling extremely excited. It's been forever since I last felt this special about any...


The Moonphase watch is even more appealing and sophisticated than the pictures could communicate.


Love the watch. Catches everyone's attention instantly. Keep on doing this wonderful thing.

James to those who are thinking of buying this watch. Hope the video will ...


I wore it on my birthday. Everyone just loved the necklace and adored this amazing piece of Jewel...


I am very excited, it is a very beautiful and elegant watch. I recommend it with confidence!


It's a beautiful time piece. I enjoy wearing it and have received several compliments, unexpected...


My husband gifted me with this necklace on our anniversary. I could never imagine that I would ge...

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Eterno Blue Diver