The problem

“Water and air, the two fluids on which all life depends, have become global garbage cans.”

There is a rising tide in our oceans, a tide of waste plastics.

It is a tide that never recedes. Day by day, year on year it grows. Estimates are currently at trillions of pieces and counting, with over 60% of the oceans being heavily contaminated with plastics.

With each piece of plastic taking over 400 years to degrade, our oceans, all marine life, and even our own health and livelihoods are in real danger of drowning.

The Damage

The impact of this synthetic tide is pervasive. Increasingly, studies are showing how our oceans are being swamped quicker than we had thought.

From clogging the deepest depths before we have even explored them, to starving the birds that soar above the ocean surface, this is a problem that affects all marine life.

But it also has increasing impact on human life too, from toxicity to rising economic costs.

What can we do about it ?

The situation is clearly complicated, but the war against plastic is far from over. The approach is simple : Avoid, Intercept and Redesign.

While we can do our best to avoid and intercept plastic pollution, our best bet is rethinking the way we manufacture our products and start using ocean-friendly materials instead of the very plastic that is causing the problem in the first place.