Have you ever wondered how come some watch brands be so expensive?

We are talking pieces that are retaining for thousands - and often tens of thousands of dollars.

What’s the catch?
Are they really THAT good?

Is the craftsmanship behind them THAT sophisticated?

…Or is there something behind those prices that they don’t want us to know? Turns out, it’s the latter.

Watch Industry’s Dark Secret

The deeper we dug into the industry, the more manufacturers and craftsmen we spoke to, the clearer it became:

Something doesn’t add up.

According to countless sources, the retail price of an average premium watch can be 10-40 times higher than its production cost.

In other words, a watch that cost them $100 to produce can sell for as high as $4000.

That’s right… People are happily paying their entire monthly salaries for timepieces that are actually worth a tiny fraction of that.

And the worst part is, this has been going on for decades - and won’t change anytime soon.

How Is That Even Possible?

In short, the watch industry is BROKEN.

For decades, big watch brands have been selling their pieces through big networks of middlemen - including wholesalers, distributors, and retailers.

That’s a lot of mouths to feed, so in order for everyone to make a cut, the price of a watch DOUBLES every time it exchanges hands.

That’s right - DOUBLES.

By the time the watch hits the store, its price is 10x higher than it was when it left the factory.

And once they add the costs of celebrity endorsements and big advertising campaigns, the final price can end up being up to 3000% higher than the original one.