
1. MOST LUXURY WATCHES ARE EXPENSIVE…BUT THEY DON’T HAVE TO BE.
There are two main reasons why luxury watches are so expensive:
- There are a ton of middlemen (wholesalers, distributors, and retailers) who mark up the prices before the watch gets on your wrist.
- Big watch brands keep their prices sky high to scare off new competitors from entering the market. Most luxury watches are sold at 8x - 16x what it costs to make them.