With the prices of premium watches out of reach for the average guy, it’s never been easy to get your hands on the watch of your dreams. However, times have recently changed for the better. Let’s check out the new wave of affordable premium watches, and review 7 stunning examples by Filippo Loreti.
We all dream of getting a Rolex, Patek Philippe, or Audemars Piguet one day, but with their eye-watering price tags, it’s probably not gonna happen anytime soon.
Because while we appreciate the quality and craftsmanship that goes into these kinds of luxury watches, they’ve long become status symbols for the mega-rich and their prices in no way reflect the actual value of the timepiece. The reason they cost more than your car is mainly down to snobbery and the need for exclusivity - that’s just the kind of world we live in.
This has left watch lovers like us in a pickle. The best examples of our hobby are way out of reach, while the affordable options have been mostly low-quality, mass-produced knock-offs. We’ve come to believe that for a watch to be ‘good’ and worth our time, it simply has to be expensive.
A New Wave of Affordable Premium Watches
Happily, though, times are changing. Thanks to innovative and passionate brands like Filippo Loreti, premium watches of the highest quality are now accessible to everyone. This is made possible thanks to direct-to-customer retail model, which cuts out the middleman and their associated ‘luxury’ markups, delivering stunning, handcrafted watches directly from the workshop to your door.
Sounds too good to be true? Well, there’s actually more.
Affordable pricing isn’t the only way Filippo Loreti is shaking up the luxury watch industry, which is known for its stuffy and stubborn aversion to change. While it took decades just for blue-dial watches to gain acceptance in the slow-moving, traditional luxury watch world, Filippo Loreti pushes the boundaries with new designs, models, and colors being released on a regular basis. This means that you can mix and match to find your perfect style, and even create your own collection of watches for every occasion!
7 Reasonably-Priced Premium Watches by Filippo Loreti
As an introduction to the new world of affordable premium watches, we’re going to look at 7 stunning examples by Filippo Loreti. These watches are all unique but united by one common factor - they are simply incredible value for your hard-earned money!
1. Eterno Cream Diver Watch
We begin with Filippo Loreti’s newest and currently most popular release, the Eterno. Originally inspired by the classic ‘Polerouter,’ the first and most revered design by the iconic Swiss designer Gerald Genta, the Eterno is both a nod to the rich history of premium watchmaking and a modern classic in the making.
The Eterno Cream Diver is a step apart from its aviation origins, with a retro diver design reminiscent of Rolex’s Submariner. Featuring a fine Italian leather strap, on-trend green detail, and an elegant cream face, this stunning timepiece is just at home in the office as it is in the ocean, with a highly desirable automatic movement adding an extra touch of luxury to a vintage design.
Currently, on sale at just $230, the Eterno Cream Diver is sure to sell out quickly so don’t hesitate to add one of these retro beauties to your collection today.
2. Eterno Gilded Azure Watch
Next, we move to the Eterno Gilded Azure, a striking blue watch that is closer in design to the classic Polerouter than the Diver mentioned above.
The Polerouter was originally designed to commemorate a new route between Europe and the Americas - passing directly over the magnetic North Pole and shaving 14 hours off the total flight time between Copenhagen and Los Angeles. The watch was given as a memento to the pilots and crew of this historic flight and became an instant classic, becoming available to the public soon after and making the designer Gerald Genta into one of the world’s best-known watchmakers.
The Eterno Gilded Azure pays homage to the Polerouter with its simple, elegant design, updated with an advanced automatic movement and stunning blue and gold combination. Ideal as a dress watch with a daring flash of color, it can be yours for just $230.
3. Eterno Emerald Link Watch
The last Eterno in today’s review is the Emerald Link, an elegant example of the current green-dial watch trend.
Boasting the same features as the Eterno Gilded Azure above but with a steel link bracelet rather than an Italian leather strap, the Emerald Link offers a more subtle, formal aura while still attracting with eye-catching color.
All Eterno models offer space on the case back for a personalized note, making this premium watches affordable and intimate gifts for your loved ones. Simply add your note when placing your order and get the whole package for just $230.
4. Ascari Monza Black Rose Tiger Rubber Watch
The Ascari series is a car lover’s dream - a range of sporty and complex watches inspired by one of the true legends of motor racing.
Alberto Ascari was the first driver to win back-to-back World Championships, taking the prize in both 1952 and 1953. This was the golden era of motorsport when fearless drivers risked their lives in classic machines in impossibly glamorous locations around the world. The Ascari series channels this era with a retro chronograph design, blending sporty sophistication and rugged practicality for a truly masculine timepiece.
The Monza Black Rose Tiger Rubber is the most complex example of the Ascari series, with a busy dial comprising an engraved and inlay painted tachymeter bezel, date window, chronograph hands, and AM/PM indicator. Add in a tough rubber strap and you’ve got a track-ready timepiece that would also blend perfectly into more formal settings. And the best part? You can get all of these complex features and details for just $184.
5. Ascari Grand Prix GP 1953 Watch
For a more refined Ascari, we turn to the Grand Prix GP 1953.
This model has a less complex dial, featuring one fewer chronograph hands than the Monza mentioned above. It also comes in an elegant black, gold, and silver color combination, with a steel link bracelet more befitting of formal and business wear.
Flip it over and you’ll find a stunning engraved artwork of Alberto Ascari’s legendary, Championship-winning Ferrari on the case back, adding another touch of luxury to an otherwise sporty and active watch.
This limited edition classic can be yours for just $230.
6. Arsenal Jet Black Watch
Join us on the dark side as we check out Filippo Loreti’s most sophisticated watch yet, the Arsenal Jet Black.
With a slightly sinister all-black color scheme, this complex automatic watch boasts 8 different functions seamlessly integrated with a bold aesthetic. Its movement is automatic in the finest traditions of premium watchmaking, featuring a powerful 40-hour power reserve and having passed through the hands of over 10 watchmaking experts before it reaches you. This is one for true watch lovers - with a see-through case back allowing you to see deep into the movement inside and appreciate the intricate mechanical interplay of hundreds of tiny components.
The Arsenal Jet Black is a seriously premium watch, blending complex craftsmanship with a tough, durable integrated design. This is a timepiece you’d expect to cost in the thousands - but it’s an absolute snip at just $556.
7. Okeanos Rose Gold Green Link 2020 Edition Watch
Finally, let’s wrap things up with one of Filippo Loreti’s all-time best-sellers, and yet another stunning example of an on-trend green-dial watch.
The Okeanos Rose Gold Green Link 2020 Edition is back by popular demand, having eclipsed all sales records last year with its unique watch color combination and sophisticated design. The Okeanos is a classic dive watch - featuring an elegant and simple dial that’s sporty enough for outdoor adventures, yet refined enough for more formal occasions.
With an engraved artwork of the Roman God Oceanos on the case back adding a further touch of luxury, this opulent timepiece could be expected to be priced in the 1000+ price range but is an absolute steal at just $230. It won’t be around for much longer though, so get in quick to get one of the last remaining few.
So now you have the proof - premium watches of the highest quality can be affordable! For all of these models and many more, check out Filippo Loreti’s men's luxury watch collection and get yourself a reasonably priced, premium watch today!