HOW A LOVE OF ITALY INSPIRED OUR BRAND

Powered by ecomposer.io

Details of Venice Moonphase Silver | Filippo Loreti

Italy. There’s scarcely a corner of the sun-drenched Mediterranean country that doesn’t captivate the senses. From the bustling piazzas of Rome to the serene waterways of Venice and the flamboyant streets of the nation’s fashion capital of Milan, Italy has captured the hearts and imaginations of artists and travelers for centuries.

ITALIAN INSPIRATION

It was while I was studying at a leading fashion institute in Florence, home to the world-famous Uffizi gallery, that I first fell in love with Italian culture. I’d already seen a lot of Europe with my brother, Matas. But it was Italy that left the most lasting impression. I wanted to create a brand that would pay homage to the timelessness of Italian style. And after a pivotal Skype call with Matas, then studying in Britain, we both decided to leave the educational institutions we attended and pursue our passion. The result is Filippo Loreti.

BYZANTINE BASILICA

Amid the renowned waterways of Venice lies the magnificent St. Mark’s Basilica, or the Basilica di San Marco. With a history dating back to 828 AD, this masterpiece of Byzantine architecture began as a private chapel for the ruler of Venice, the Doge. Today, tourists from around the world flock to the northern Italian city to gaze upon its opulent gilded mosaics, which from early times have led the church to become known by another name, “Chiesa d’Oro” — the Golden Church.

ROMAN HOLIDAY

Rome — smart, elegant, and brimming with urban cool. The eternal city. Looking down upon Italy’s ancient capital is the Piazza del Campidoglio, a masterwork of urban planning that reshaped the Capitoline Hill into a monumental civic plaza. Nestling between its twin summits, the Piazza is the embodiment of the ancient city’s strength and authority.

The centerpiece of the square, designed by Michelangelo, is a pavement whose mesmerizing elliptical design provides the inspiration for the faces of Filippo Loreti’s elegant Rome series.

GRAND GALLERIA

Milano. Even its name has a certain music. Home to the famous Scala opera house and the center of Italy’s world-famous fashion industry, it’s a city whose streets are literally brimming with style. Right at its very heart is the Galleria Vittorio Emanuele II – the world’s oldest shopping mall, and a place so familiar to most Milanese that it’s known locally as “Il Salotto di Milano” – the living room of Milan. Not that any of the city’s residents could ever tire of the Galleria’s magnificent architecture.

A BRIEF OVERVIEW OF the RACING horology in house ..

Ever since cars first raced against each other, watches and motorsport have been closely intertwined. This connection has given birth to our racing-inspired watches, an exquisite type of tool watches initially designed for use by motorsport enthusiasts, drivers, and professionals. Italian craftsmanship adds a touch of elegance to these timepieces, which are engineered to be rugged, durable, and easy to read with high luminosity. This ensures that drivers can precisely time their laps, calculate their speed, and embrace the spirit of Italian racing excellence.

The history of Filippo Loreti is largely narrated on racetracks, mirroring the triumph of ergonomic, sporty design. Our racing pieces unveil the intricate heartbeat of precision, embodying Italian racing excellence. Take, for instance, Alberto Ascari, a legend synonymous with precision, skill, and an unwavering pursuit of excellence on the race track. His passion for speed and commitment to perfection serve as a timeless inspiration for those pushing boundaries.From this rich legacy, we at Filippo Loreti were proud to introduce our latest masterpiece, the Corsa.
This exceptional timepiece paid homage to the spirit of Ascari, capturing the essence of his racing prowess in every meticulously crafted detail. Limited to just 100 pieces, obtaining this particular watch wasn't an easy feat

EXCLUSIVITY IN NUMBERS

In line with our commitment to exclusivity, we released only 100 pieces of the Ascari Corsa. Each watch was uniquely numbered, adding to the rarity of your piece as a unique collectible.

THE FILIPPO LORETI FAMILY

Last but not least, we created Filippo Loreti to celebrate the Italian concept that’s closest to home: La Famiglia — the family. When you purchase a Filippo Loreti watch, you receive more than just a timepiece. You become part of the Filippo Loreti family. And like any good family, we’re here to take care of you. There's nothing more worth it, than a Filippo Loreti watch. Our world-class customer care team ensures you receive the very highest standard of service. Filippo Loreti watches are built to provide decades of faithful service — and we want you to enjoy every second of them. By owning and wearing one of our unique, Italian-inspired designs, we invite you to share in our passion for all things Italian. It’s the closest thing to being there.