Meet the Okeanos CAMO, a fresh take on a classic design

At Filippo Loreti we firmly believe that the pleasure and luxury of owning a premium timepiece should be accessible to everyone. That’s why our direct-to-consumer business model, complemented by quality materials, immaculate craftsmanship and expert manufacturing, has proven so wildly popular. 

But we are not resting on our laurels. We are striving to disrupt the industry by bypassing traditional channels, building direct relationships with the best manufacturers and finding innovative ways to cut costs and pass the savings onto you, the customer. The Okeanos CAMO Collection is our latest example. Offering a fresh take on a classic design, this versatile watch is available in four striking dial colors and three interchangeable on-trend rubber camo straps, so you can easily mix and match your style, wherever you are. With just one watch, you get three different styles! 

We were inspired to create a premium timepiece that is suitable for all occasions - from the formalities of the office to the adventures of the ocean and the great outdoors. For this, we chose our most popular timepiece, the Okeanos. Effortlessly straddling the line between sporting pursuits and evenings of elegance, Okeanos offers a perfect and stylish compromise between black-tie elegance and active, casual chic.

Designed for active lifestyles with an emphasis on the needs of the modern man, Okeanos features a 316L stainless steel case complete with luminous watch hands and hour marks - meaning that it is just as eye-catching after dark as it is during the day. Whether you’re hiking in the mountains or deep underwater, Okeanos is there to be your guide. The caseback features an intricately engraved artwork of the Titan God Oceanus - believed by ancient Romans to be the divine personification of the sea - which, together with his trident tastefully adorning the crown, create a powerful symbol to accompany you during your underwater adventures.

Okeanos - Details to inspire

• Quality stainless steel case
• Sapphire coated mineral glass
• Precise and accurate movement
• 10-year certificate of authenticity
• Water-resistant to 100 meters
• Luminous details
• In-dial date

So what’s new with our exclusive new CAMO collection? Well, we have taken the best of Okeanos, its classic style and versatility, and made it even easier to choose the right style for any occasion. The key to the CAMO is the rubber strap - and the way that the clean, minimalist camo designs interact and interchange with the classic Okeanos dial and its bold, modern colors. 

In our “How To Choose a Watch Strap” guide, we spoke of the role of personality when selecting the right style. What does your watch strap say about you? Our classic Okeanos Collection is most often seen with a polished steel bracelet - a sign of status, confidence and elegant masculinity that befits such an iconic timepiece. With Okeanos CAMO we have switched to a rugged, military-inspired rubber strap, with practical sweatproof and water-resistant qualities meaning that you are ready to take on the world. This unexpected combination of unique, water-printed camo strap - paired with the sleek, luxurious aesthetic of the Okeanos - says that you are refined, sophisticated and look great in a tuxedo, but you’re also sporty and active, with a love for the outdoors too. A true gentleman, with a taste for adventure.

When we say these straps are unique, we mean it. Each strap, available in grey, blue and green, has a unique camo pattern, so you can be sure you are the only one in the world with your individual design. Because the straps are available to purchase separately and are easily interchangeable, you can achieve a completely different feel to your watch depending on your location, mood or current style. Simply choose your classic Okeanos dial color - black, green, white or blue - and get creative! And don’t worry if you don’t yet own an Okeanos - these attractive, on-trend straps can also transform the look of your Ascari, Pilot, Cosmo and Odyssey models too, further increasing the versatility of your Filippo Loreti collection at little cost to yourself. 

So what are you waiting for? Take advantage of this playful new twist on our most beloved timepiece and enjoy a true combination of rugged and refined - tough, elegant and made with military precision.